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How Industries Change. If They Do.

By Catherine Rampell
November 15th, 2008

 

By some logic, there is no earthly reason why bicycles should still exist.

They are a quaint, 19th-century invention, originally designed to get someone from point A to point B. Today there are much faster, far less labor-intensive modes of transportation. And yet hopeful children still beg for them for Christmas, healthful adults still ride them to work, and daring teenagers still vault them down courthouse steps. The bicycle industry has faced its share of disruptive technologies, and it has repeatedly risen from the ashes.

Other industries (cough, cough, newspapers) should be so lucky.

For some businesses, the current economic downturn is a bit problematic. For those already facing fundamental threats — like newspapers and American auto makers — it could accelerate the path to what, it has been said, might be death.

But history offers some reason for optimism. Industries like bicycle manufacturers, when faced with a threat of obsolescence, managed to creatively reinvent themselves. What lessons do they provide for today’s struggling industries?

To read more...download the entire article here.

 
 

In The News

Therese Tetzel quoted in national news story on the marketing of "The Batter Blaster." Read the article here. 

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