Therese Tetzel: "I was a Regional Sales Manager at OxyChem searching for a new career position that would further my marketing experience and open doors of opportunity to continue to move up the ladder. The Sunday edition of the Dallas Morning News business section published 2 full pages about Quaker State Motor Oil Corp moving their corporate headquarters from Oil City, PA to Dallas. As I read the article I decided this company would be a great target for me to pursue.

I read the article several times and chose two remarks the new CEO had made that I felt pertained to my background. I wrote a cover letter addressing those remarks and attached my resume. I realized I needed to stand out among the hordes of people applying for new jobs and was trying to come up with something very different. The DMNews article was written with a celebratory slant since the company was having a lot of success moving in a new direction. So, when people celebrate they drink champagne. I wrapped my resume and cover letter around a bottle of champagne, tied it with a gold ribbon and attached a hand written note that said, "While you are sipping this champagne celebrating your success at Quaker State would you please take a moment to read my resume I would like to work for your company." I took the champagne in a box addressed to the CEO to the post office and sent it registered mail. Two days later I received a phone call from the SVP HR, we set an interview, and a month later (after three more interviews) I was the new marketing manager for the commercial oil products.

I am incredibly grateful to have worked at Quaker State because of the marketing experiences, skills and successes it brought to me as well as raising my confidence and acumen in two fields I love dearly, marketing and sales. I have used other similar tactics to stand out in a crowd of people applying for jobs, contracts, etc and been very successful with it. I would encourage everyone to do everything possible to constructively showcase their talents, expertise and abilities."

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