Strategy Magazine recently sat down with Therese Tetzel, President of BusinessMODERN, to capture her thoughts on The 7 Best Ways To Increase Sales Through Marketing.

It's an impactful article filled with time-tested and proven strategies that you can start to employ in your business practices right away. Take a few moments to download and read the article. You will be glad you did. Especially in today's challenging economic climate.

In the article, you'll learn the process you need to go through to motivate consumers, coming marketplace trends and much more.

Enjoy the insights. And be sure to check back often for more articles and insights from the BusinessMODERN team. 

Top 7 Ways To Increase Sales Through Marketing

An Interview with Therese Tetzel by Strategy Magazine

Marketing is a must-have component of any successful business plan. Without it, organizations are challenged to achieve market penetration, high growth rates or brand recognition. What we find; however, is that in times of economic downturn or slowdown, organizations commonly will sacrifice this line item first with
trimming or cut backs. Many professionals have historically had a hard time seeing the alignment between marketing and continued profitability—viewing this discipline and its related practices as ‘discretionary.’

We, on the other hand, have our doubts. So, we took the opportunity to sit down with Therese Tetzel, the owner of Business Modern, a full-service marketing consulting firm, to not only get her perspective on this topic, but also to garner some words of wisdom and applicable tips that organizations can employ in any situation--even harder economic times. What we found were seven ways to increase an organization’s sales through marketing efforts.

To read more...download the entire article here.